<aside> 👋 Summary

Accomplished Digital Media Strategist with 6+ years of experience leading multi-platform strategies that drive brand growth and engagement. Proven expertise in managing high-profile digital campaigns for global organizations, including NASA, resulting in a 45% increase in engagement across 17 platforms. Adept at forging strategic partnerships, optimizing content for maximum impact, and leading cross-functional teams to achieve business objectives. Recognized with multiple Webby Awards and NASA Honor Awards for digital communication and innovation excellence.

I've collaborated with digital thought leaders and optimized content for maximum impact, playing a key role in NASA's major milestones. This includes helping the agency earn YouTube's prestigious Diamond Award for surpassing 10 million subscribers.

My expertise lies in crafting and executing high-impact social media campaigns for prominent accounts. These efforts boost brand awareness, drive website traffic, and foster platform growth. I excel in proactive crisis communication, ensuring swift, effective responses that safeguard brand reputation. I'm also passionate about nurturing relationships with key stakeholders, identifying new audience engagement opportunities, and rigorously measuring partnership success.

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Competencies

Experience

Digital Media Consultant

Brée Nachelle Media, Remote

(April 2022 - Present)

• Managed client accounts across YouTube, Facebook, Instagram, Twitter, and Pinterest, developing and executing impactful social media marketing campaigns tailored to platform trends and audience behaviors.
• Created and maintained detailed social media content calendars, ensuring consistent messaging and brand alignment. Produced podcast episodes, sourced and vetted podcast guests/talent, and scouted locations for photo shoots to enhance multimedia storytelling.
• Built and maintained advanced dashboards using Sprinklr and Meltwater to track post-performance, social listening, and audience engagement. Conducted comprehensive audience research to identify new business opportunities and inform digital strategies that exceeded client KPIs.
• Coordinated a Reddit AMA with Paddington Bear that obtained over 400k views and 403 comments.
• Worked closely with clients and stakeholders to develop and implement innovative marketing strategies. Led cross-functional collaborations within complex creator ecosystems to ensure alignment with business objectives and content strategies.
• Created databases to track project timelines and resources, streamlining workflows and improving resource allocation. Managed timelines for media kits, conference pitches, and special projects. Designed and managed engaging email newsletters to strengthen audience connections, increase engagement, and drive brand visibility.
• Developed and implemented agency best practices for data-driven content creation, leading to a 25% increase in post-performance. Monitored social media trends and best practices to keep clients ahead of industry shifts.
• Provided clients with goal-setting frameworks and accountability strategies to support their growth and maintain momentum.
• Provided AI upskilling mentorship to displaced federal employees in collaboration with the DC Public Library and The Levy Group